The large Champagne houses, such as those found on the grand avenues of Reims and Épernay, purchase a large portion of their grapes from partner growers in order to produce significant volumes while maintaining a consistent house style that is recognisable internationally. Independent growers, on the other hand, cultivate their own plots and vinify exclusively their own grapes. Their cuvées, often produced in small quantities, more closely reflect the expression of a specific terroir, a village, or even a single plot. These so-called "récoltant" Champagnes are increasingly appealing to enthusiasts in search of authenticity, singularity, and a direct connection between the producer and their wine.