The powerful red wines of the Rhône Valley, such as a Hermitage or a Châteauneuf-du-Pape, are best served between 16 and 18°C, allowing them to fully express their aromatic complexity without the alcohol becoming overwhelming. Lighter reds, such as certain Crozes-Hermitage or everyday Côtes du Rhône, can be lightly chilled to around 14–15°C. Whites and rosés are best served between 10 and 12°C. For storage, lay your bottles on their sides in a cool place (12–14°C), away from light and vibrations. The great red cuvées can easily be kept for 10 to 20 years under good conditions.