Serving temperature is a determining factor in fully appreciating a Provence rosé. Contrary to popular belief, serving it too cold masks its aromas and diminishes the tasting experience. The ideal range is between 10 and 12°C: cool enough to preserve its vivacity and refreshing quality in warm weather, yet temperate enough to allow its notes of red fruits, white flowers and garrigue to express themselves. To achieve this easily, take the bottle out of the refrigerator about fifteen minutes before serving, or place it in a bucket containing equal parts cold water and ice.